Region wise performance of tourist arrivals in York

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It would be useful to examine the trend of tourist arrivals from different regions. Since this would help in the formation of a tourist policy relating to promotional efforts to be launched in different regions and countries abroad. For this purpose, the tourist markets have been grouped into ten regions. The relevant information for 1980-84 has been analyzed.

Statistics reveal that Western Europe, North America, South America and West Asia were the principal tourist generating markets for the UK in the 1980s. Although the share of Western Europe in the total tourist arrivals remained constant at 38.6 percent during, the traffic from the region showed an increase of 2.8 percent in 1983 over 1982. Whereas North America and South Asia both improved their share of traffic and registered growth in arrivals during the year 1983 by 11 percent and 7.2 percent respectively, the share of West Asia reduced from 10.9 percent in 1982 to 10.4 percent in 1983 and registered a decline by 8.7 percent.

The tourist traffic from East Asia and South Asia registered a decline of about 11.1 percent and 3.6 percent respectively, and thus reduced their share also during 1983. Similarly, the proportion of tourist arrivals from Australia went down from 3.4 percent in 1983 by recording a decline of 0.5 percent. Tourist flow from Africa registered an increase of 12 percent in 1983 thus improving its share to 5.7 percent from 5.2 percent in 1982. The hotels and resorts in almost all regions in UK benefited greatly as a result. In York Bed and Breakfasts offered by the small and medium resorts were almost filled to capacity.

Among these regions of the world from which tourist visited York, South Asia recorded the maximum growth of 13.4 percent, followed by East Asia (7.9 percent), Eastern Europe (7.6 percent) and Australia (2.5 percent) in 1984. However, negative growth rates have been observed in the case of West Asia (-14.5 percent), Central and South America (-9.1 percent), South East Asia (-8.7 percent), Western Europe (-8.0 percent), North America (-3.9 percent) and Africa (-2.1 percent).