Re: Melbourne and Perth, it really depends on the kind of vibe you are after..
Melbourne has a really distinct atmosphere - its full of amazing restaurants, funky art, great bars etc
Perth is a lot newer - it's only really started booming as a city in the last 5 - 10 years - there's a lot of new money there, to me it doesn't have such a deep culture as Melbourne - it's alot more laid back and 'Aussie'.
There's lots of cool things to do in both the cities though - wine tasting in perth, and Great Ocean Road Tours in Melbourne and so on, if you want to look for things to do check out this site http://www.godo.com.au
Given you are coming in July you need to also consider the weather - Melbourne will be cold! Perth stays pretty moderate and a lot more pleasant - there is good surfing in Margaret River... Surfing Australia has some good guides on where to go http://www.surfing-australia.com/
Hope you enjoy your time in Oz...
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